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A Behavioral Model of Rational Choiceby: Herbert A Simon
The Quarterly Journal of Economics, Vol. 69, No. 1. (1955), pp. 99-118.
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AbstractIntroduction, 99.--I. Some general features of rational choice, 100.--II. The essential simplifications, 103.--III. Existence and uniqueness of solutions, 111.--IV. Further comments on dynamics, 113.--V. Conclusion, 114.--Appendix, 115.
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